How Brødrene Alseth wins tenders with credible carbon data
Brødrene Alseth, a Norwegian contracting company, uses Morescope, part of Position Green, to calculate its carbon footprint and compare the emissions of different project solutions. Public tenders in Norway weight climate and environment at 30% or more, and credible carbon figures have helped the company win work.
Since 1949, Brødrene Alseth AS has delivered contracting projects in Telemark, Vestfold and eastern Norway. In 2020 it was ISO certified for the design and execution of contracting services in all types of terrain and soil. Because the work is tied so closely to nature, keeping its impact low has always been a priority.
“The investment in Morescope has paid off many times over.”
Asbjørn Alseth, Managing Director, Brødrene Alseth
The challenge: carbon figures that hold up in a tender
The company needed a complete carbon accounting system that it could also use in design and tendering. Estimates weren’t enough: figures had to come from historical data and a recognised method. When accounting firm Aider made contact through its local office in Rjukan, the timing was right.
“We got to know Aider through their local office in Rjukan. Their approach appealed to us. Aider introduced us to the climate accounting platform Morescope and the opportunities it offered,” says Asbjørn Alseth.
The solution: carbon accounting that starts with the financial statements
Position Green gives a quick estimate of emissions from the latest annual financial statements (transaction data). Brødrene Alseth then adds precise activity data from its own operations, suppliers and partners where it has it. The result is a carbon account in line with the GHG Protocol.
“Aider is probably best known as a nationwide accounting firm, but financial figures are climate figures, so it’s natural that we also offer a wide range of sustainability services,” says Sjur Langedal, Director at Aider. “Together with our partner, Morescope, we assist both large and smaller businesses with carbon accounting.”
The results: tenders won and one report for several uses
Having control over its emissions is a key part of the business’s competitive advantage. With a carbon accounting system in place, it becomes easier to implement measures to reduce emissions where it matters most.
- The avoided emissions feature lets the company present alternative solutions and show which has the smallest carbon footprint.
- Emission reduction targets can be set in line with the Paris Agreement and science-based targets.
- The same report supports sustainability reporting and ISO certification.
“We have won many tenders because we have been able to present different solutions and show which one has the smallest carbon footprint. I can’t just guess; the figures I present must be real and based on historical data and a recognized method.”
Asbjørn Alseth, Managing Director, Brødrene Alseth
