Easier for consumers to
shop consciously at Coop –
launches sustainability declarations
At the beginning of 2021, when Coop’s major investment in sustainability declarations is to be completed, 17,000 foods will be included in a database, giving Coops and their customers access to deeper insight into the specific impact of each specific product based on 10 different parameters:
- Water consumption
- Animal health
- Working conditions
- Local population
- Legal compliance and traceability
To make each product’s declaration as clear as possible, the impact will be shown in a spider chart according to the image above (example from Coop’s website – smaller area is better).
The purpose of the sustainability declarations is to, as a working tool for Coop’s purchasing department, ensure a sustainable range with fewer foods that have large imprints regarding sustainability.
At the same time, it makes it easier for Coop’s consumers to choose the right food, by being 100% transparent.
Consumers will be able to access Coop’s sustainability declarations via digital solutions. This is because it is considered that physical labeling of products would not be as suitable as Coop’s ambition is to continuously bring about small and gradual changes in the content.
“In the long run, it will not be about simplifying the area of sustainability, but about clarifying,”
says Charlotta Scheparowska at Coop.
We at Position Green strongly like this initiative – both the effect and how Coop uses data to drive its sustainability work while helping customers make informed choices.
Read more about Coop’s sustainability declaration on their website
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