The Absolut Company needed improved data quality

peter.anderhagen22 June, 2020

The Absolut Company needed improved data quality

Having collected and analyzed sustainability data from hundreds of local wheat farmers for many years, The Absolut Company (TAC) had a clear picture of what information and which sources they needed as part of their sustainability scope. To achieve higher data quality and hence be able to give more concrete feedback to their suppliers, their need and goal was to find a more efficient solution to the data collection and reporting process. TAC chose to assess various digital solutions that could create a more efficient and manageable process, with improved data quality as a main result.

Customized solutions to a unique need

TAC needed an adaptable solution that could be developed to match continuously extended needs. They chose Position Green as partner since they recognized that the platform allowed for a high degree of flexibility and customization. The Position Green team’s broad competencies within both environmental data and programming allowed for TAC to receive know-how and inspiration on how to develop their own sustainability work, which was also seen as a valuable contribution to the partnership. In order to meet TAC’s complex needs, new features were added to Position Green to solve challenges inherent in collecting agricultural data. Despite complex data streams, the experience of TAC’s farmers is that the platform is simple to use and report through. Built-in emission factors convert reported data into useful values, such as nitrogen efficiency, simplifying both the farmers’ reporting process and TAC’s process for aggregating all collected data.

Efficient follow-up and communication

Through a digital process, TAC has achieved higher sustainability data quality. They have also managed to include a wider ratio of data, since Position Green allows for collecting more data from individual fields that were previously reported on at an aggregated level by the farmers themselves. This facilitates better opportunities for TAC to evaluate aspects such as field usage and biodiversity in more detail. Through Position Green, TAC follows-up the work of their farmers, supplies them with concrete feedback and quickly identifies improvement areas. TAC also applies sustainability targets in Position Green, allowing them to track their work in relation to goals such as reducing the Group’s CO₂ climate impact by 50% until year 2030, training and stimulating their farmers to work towards this goal through the platform. Position Green equips TAC with the information they need in order to give their farmers accurate feedback – based on their actual, reported data – as well as a foundation from which to communicate their sustainability work internally and externally.

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