Midsona needed a long-term perspective

peter.anderhagen22 June, 2020

Midsona needed a long-term perspective

As a company in the midst of a corporate transformation process, Midsona had an urgent need to transform their sustainability approach from a fragmented and short-sighted process where data was collected and archived i e-mails, Word and Excel, to an approach marked by a long-term perspective. Accordingly, Midsona was in search of a tool that could be adapted and upgraded at the same pace as their own sustainability work. They evaluated several alternatives in order to find a partner that could both offer the right tool to solve Midsona’s practical needs, as well as a mutual outlook on the ingredients required for a reciprocal partnership.

A partnership focused on mutual development

The decision to partner up with Position Green rested on multiple factors, but among the most important ones were the tool’s built-in flexibility allowing for Midsona to adapt the usage to the company’s current level of ambition. It was also valuable for Midsona to have continuous and direct communication with Position Green’s programmers and business advisors to gain advice around best practises, brainstorm ideas and give immediate feedback on the tool’s functionality. The Position Green team has become an important link between Midsona and other companies and industries, positively challenging them to avoid becoming too narrow-minded in their perspectives on sustainability. Mutual development is a key ingredient of their partnership and since the team at Midsona implemented Position Green they have witnessed how the tool has evolved to mirror their feedback.

Measuring sustainability as a corporate compass

By using Position Green as a tool for collecting, analyzing and reporting sustainability data, Midsona achieves a continuity in their sustainability work. Through the tool’s built-in traceability functions Midsona can also deliver reliable data to their accountants. Being able to combine goals and KPI’s with the tool’s measurement structure is an important advantage for Midsona. They even push their work a bit further than currently possible by defining KPI’s that are presently impossible for them to reach. By doing so, they use Position Green not only for measuring their performance to-date but also as a corporate compass indicating the direction in which they want their sustainability work to head. Through Position Green, Midsona has achieved a structured approach for their sustainability work, which implies less administration, time savings, more efficient communication between stakeholders and increased levels of transparency. It is possible that it will also trigger a positive climate of internal competition amongst their subsidiaries, all seeking to become sustainability forerunners.

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