BRA – a merger placed demands on a holistic approach

peter.anderhagen22 June, 2020

A merger placed demands on a holistic approach

The airline BRA was established after a merger between several carriers on the Scandinavian market. The need to use a common sustainability data tool became an immediate consequence of the merger. Data had previously been collected manually within each organization, mostly through the help of Excel spreadsheets. Following the merger BRA’s management identified the need to take a more holistic approach to sustainability data in order to simplify their processes. They also identified a need to ensure that data corresponded to legal demands placed by the authorities could be stored securely in one place in order to provide auditors with traceable and accurate data. BRA was looking for a partner that could help them digitize and synchronize their sustainability work.

Data as a foundation to communication

Position Green was implemented shortly after the merger and today BRA uses the tool to collect, analyze and report sustainability data across all operational facilities. The data stored in Position Green has turned out to be a valuable asset for the company’s communication initiatives, allowing claims to be made on the correlation between e.g. fully booked flights and carbon dioxide emissions. Measures taken and progress made is materia-lized in Position Green and can hence be communicated both internally and externally. Access to continuously updated data also translates positively to their B2B customer relationships, who regularly (often on an ad hoc basis) require statistics on their aggregated travel.

Correlations between sustainability and profitability

Position Green illuminates BRA’s sustainability efforts on a social, environmental and financial level by acting both as a tool and a catalyst for process improvements. The tool combined with the diligent, responsive and flexible approach from the Position Green team simplifies BRA’s sustainability work beyond the reporting process. Without a dedicated tool for sustainability data BRA would have difficulty retaining clients that often demand statistics oncompany-specific emissions as part of their contract, as well as difficulty proving to authorities that BRA adheres to certification standards. Position Green creates transparency around BRA’s sustainability progress and consequently establishes a direct connection between the statistics presented in Position Green and BRA’s profitability.

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